Simplicity is the ultimate goal across all of my businesses. I've tested MANY tools and stuck with only those that consistently deliver a great end user (thats you!) experience, that my small team can set up and maintain without headaches, and that provides helpful, fast customer service when we run into the occasional obstacle.
Email marketing made easy. Before finding Converkit we used a provider that was lacking the features we needed (automated follow up series, tagging and segmentation, and user friendly templates) then upgraded to a solution that had all of those features, but was too complex and time consuming to navigate. Convertkit has been the just-right "goldilocks" solution and the customer service is outstanding.
Navigating our hosting account with Siteground is simple. The friendly customer service team goes above and beyond to solve issues fast and educate us to better operate our account. One of our favorite tools is Staging - which allows us to make a copy of the site, test changes (without risking breaking the live site), and then click a button to apply those changes to the live site once we are happy with them.
We tried many different landing page builders (leadpages, clickfunnels, various wordpress plugins...) before we struck gold with Thrive! It's user friendly, fast, and the Thrive Team is extremely helpful - they have a great library of help videos and respond quickly to unique questions. This tool has made adding great looking pages to maxshank.com simple and fast.