Kettlebell Essentials | Build Strength, Power & Endurance | MAX SHANK



Want to learn how to use kettlebells to build strength, power, and endurance? Want to coach others how to safely use kettlebells?

Kettlebell Essentials is just for you.

In this 18 Video Series you will learn proper technique and coaching cues for the Deadlift, Swing, One-Arm Swing, Clean, Press, Bottom Up Press, Goblet Squat, Single Leg Deadlift, Row, Get-Up, Snatch & more.



Kettlebell Essentials contains everything you could want to know about using kettlebells, from improving your own training to becoming a high level coach.


Kettlebells are an unmatched tool when used effectively. Each movement is broken down into simple components to ensure that you are getting the most of out your workout.

Coaching Cues

Coaching is an art. Learn how to deliver the essential cues without overwhelming your student. Become more clear and effective - in turn attracting more clients!


Your training should be tailored to suit YOU. Starting with the essential movements you will learn how to regress or advance each to fit your level, experience, and goals.

Joint Mobility

What is strength without a solid foundation? Learn drills to keep all of your joints healthy, allowing you to build strength and endurance beyond your expectations.

12 Week Program

This program incorporates the essential movements into full body workouts that will deliver results and keep you healthy for a lifetime of training. Consistency is key.

Passing the Snatch Test Guide

Nervous about passing the 5 Minute Snatch Test? Max has tested 100's of coaches and knows exactly where many go wrong. Learn his smart training tips and pass the test with ease.
"Max Shank has put together a wonderfully concise compendium of kettlebell exercises, and a good plan for training, and everything else a body could want and need for getting started. The programming is simple and smart, the exercises properly described and accessible. Max is strong and of a high-mind, and so it is with charity in my heart and as my intention, that I shall recommend his work to everyone."

- Pat Flynn - Pat Flynn (Owner, Chronicles of Strength and author of Paleo Workouts for Dummies)

For All Skill Levels

Kettlebell Essentials consists of information for people of all skill levels whether you’ve been coaching for years or if you’ve recently discovered the Kettlebell. This book will benefit you and dramatically transform your skills.

The Right Way

The kettlebell has been a major player in fitness for the past 10 years, and the only thing more infamous than kettlebell training has been people hurting themselves due to negligence and ignorance. The incredible power of kettlebell training comes at a price for some due to a lack of learning the movements properly. Used correctly the Kettlebell has unlimited potential.

A Word From Max

It is my belief that being a great teacher means taking a complicated subject and making it as simple as possible. That is what I've done here with Kettlebell Essentials. Within this video series, you have the necessary tools to take your training to the next level using kettlebells to make you strong and flexible.

Kettlebell Essentials contains everything you need to know about using kettlebells. Build exceptional skill and strength, while learning simple cues and programming.

You will get immediate access to:
  • 18 Movement Tutorial Videos
  • Companion Guide with 12 Week Training Program
  • Passing the Snatch Test Guide
  • Bonus: 14 Kettlebell Workouts
  • Member-only discounts for events and products
  • Lifetime Updates to content