Learn to coach with proper cues, demonstrations and smart programming. Create more demand and get paid for your expertise!

Should YOU follow a Program?

I’ve written thousands of programs and workouts in the past decade between online coaching, and in-person with groups and individuals at Ambition Athletics. During that time I’ve seen people achieve amazing results by sticking with a very specific plan. I’ve Read More

How to Write a Fitness Program

There are two areas that I see fitness trainers struggle with the most; marketing and program design. I am far from a marketing expert, so today I’m going to lay a foundation of how to put together a program. WHY As Read More

Marble Statue Coaching

Coaching beginners is an important skill for any coach worth his or her salt. However, new coaches tend to be the worst at this. I’ve taught nearly 100 courses around the world to new, as well as experienced, personal trainers and Read More

Better Every Day Book Club: The Hybrid Athlete

The Hybrid Athlete by Alex Viada One thing I really liked was that Alex answers my standard question for anyone asking what type of training is best — “for who?” He describes how to put it together for a variety of Read More

Who needs fitness help?

I’ve changed. It’s been over 6 years since I opened my gym Ambition Athletics, and I could not be more different. Fortunately, I notice a difference every year, and this past one was no exception. When I opened the gym Read More

Straps for Deadlifts or not?

I am happy to say that I have changed my mind about a lot of things over the years. It’s evidence that I’m evolving in some way. There has been a lot of debate as long as I’ve been involved Read More