COACHING


Better Every Day Book Club: Extreme Ownership

I’ve owned a gym for 7 years. And I’ve been a bad leader for a lot of that time. Sometimes you read a book and the words are like little daggers that cut right down to the core. For me, […]


Should YOU follow a Program?

I’ve written thousands of programs and workouts in the past decade between online coaching, and in-person with groups and individuals at Ambition Athletics. During that time I’ve seen people achieve amazing results by sticking with a very specific plan. I’ve […]


How to Write a Fitness Program

There are two areas that I see fitness trainers struggle with the most; marketing and program design. I am far from a marketing expert, so today I’m going to lay a foundation of how to put together a program. WHY As […]


Marble Statue Coaching

Coaching beginners is an important skill for any coach worth his or her salt. However, new coaches tend to be the worst at this. I’ve taught nearly 100 courses around the world to new, as well as experienced, personal trainers and […]


Better Every Day Book Club: The Hybrid Athlete

The Hybrid Athlete by Alex Viada One thing I really liked was that Alex answers my standard question for anyone asking what type of training is best — “for who?” He describes how to put it together for a variety of […]


Who needs fitness help?

I’ve changed. It’s been over 6 years since I opened my gym Ambition Athletics, and I could not be more different. Fortunately, I notice a difference every year, and this past one was no exception. When I opened the gym […]


Sonder: We are all egomaniacs—and that’s OK

My friend Brian used a word the other day I had never heard before. It was called Sonder. Essentially it means “the idea that everyone around you has a life that is just as intricate, detailed, and complex as your […]


Straps for Deadlifts or not?

I am happy to say that I have changed my mind about a lot of things over the years. It’s evidence that I’m evolving in some way. There has been a lot of debate as long as I’ve been involved […]


The only strength and conditioning plan you can do forever

It took me years to develop a training plan that would be fun and effective to keep me interested for the long haul. Ultimate Athleticism isn’t a barbell program. It’s not a bodyweight program. It’s not a gymnastics program. It’s just […]